Brand Foundations

Logo

Keep the logo clear, stable, and surrounded by enough space. Do not stretch, rotate, shadow, or place it on low-contrast backgrounds.

Color

Primary color supports brand recognition and key actions; neutrals build interface hierarchy; accents are reserved for state and emphasis.

Typography

Headlines should be direct and confident; body copy should stay clear and concise. Numbers, amounts, and states need strong readability.

Icon

Icons should keep clear geometry, consistent radius, and unified stroke weight so interface actions and brand recognition share one voice.

Tone of voice